Riot Hook Records is a DIY music production company who needed a re-brand. They wanted the logo to reflect the DIY nature of the company, whilst at the same time having a level of professionalism and consistency in their presentation. They mainly wanted logos to be printed on tshirts and stickers but also social media avatars.
Rather than a mobile first approach where simplicity is an important quality we decided on a more complex and messy, hand-made look.
T-shirt first
The logo was created with the t-shirt in mind – fitting a portrait format, expressive and detailed.
The hand-made look of the logo come to life on paper such as stationery and stickers.
Riot Hook is a big proponent of physical media and artifacts. Nourishing a real connection with their followers, they stay in touch via paper newsletters.
