The concept is a delivery only restaurant, serving seafood dishes based on local, caught seafood in the Ålesund area, Norway.
The designs are for web and mobile.
With a focus on mobile, the designs were created from a sitemap to wireframes to mock-ups and a clickable prototype.
The prototype can be seen here.
The main call to action on the home page is to order today's special.
The restaurant concept is focused around promoting one daily dish based on the fresh catch on the local harbour.
Branding was applied to incorporate both freshness and the feeling of nostalgia.
The logotype was created with a brush script typeface to bring associations to the fishmonger's hand-written signs.
The black-and-white photos and patterns aim to bring a sense of simple and traditional Norwegian seafood.
