I created a visual identity proposal that I pitched for Pink Dog Media. They are a small start-up that focuses on web development for small businesses and wanted to see what I could develop for them in the months leading up to their launch.
In collaboration with the client, we identified key values and principles to convey through the visual identity and strategy. As a small company, Pink Dog Media wanted a look that felt approachable.
The target audience are small business owners who feel overwhelmed by balancing the demands of running their own businesses whilst at the same time build and maintain their online presence. The look and feel therefore took a playful and informal approach to align with this strategy.
The logo itself is a playful visual puzzle, that opens up opportunities to create other assets in the visual identity toolkit with the same approach of playing with shapes.
