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The GSK intranet home page was designed to follow GSK's brand guidelines and tone of voice. The goal was to increase engagement and clarify navigation.
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Navigation and filter of newsfeed was simplified, and enabled each user to find stories related to their market and interest area..
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The article page was designed so that each author could add lead paragraph, pull-out quotes and paragraph headlines. This breaks up the wall of text and makes content more digestible.
Margins were added to limit line length and a serif body text was set in larger size, to increase legibility.
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Design of GSK's news site for employees, that could be accessed outside of the intranet, on tablet and phone.
The design allowed for more photos to be used to give a lighter feel.
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