Siv Nilsen graphic designer

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SUPER branding
SUPER branding
SUPER branding
SUPER branding
SUPER branding

SUPER branding

2013

– logo, branding

I created the logo and branding foundations for SUPER reflexology.

The logo has a broken U to indicate something that can be healed and reconnected.

The colour palette is an analogous theme which are often found in nature, picked from a landscape photograph I took a bright summer night in Norway. The reflection in the landscape represents peace and balance.

I chose the typeface Core Humanist Sans as I found it had the right balance between the clinical and the human.